I know and understand strategic communications planning, research, insight and evaluation and the work needed to create a plan, but getting it started and gaining the insight into the requirement has sometimes eluded me. I have gone with gut feelings, but this course has given me something much more tangible.
The content, tone and style have all been excellent. For a four-month, online virtual course, it has maintained my interest and remained informative. I particularly like Caroline’s style of prep work and homework, and it made me go away and think about the learning I had received” Director of Communications in UK Government